Typography should be consistent across all three brands. While more liberty can be taken on merchandise and social media posts, the exceptions are rare.
Headers and Titles
Open Sans
Typically bold or extra bold in a large point
Should be the most prominent element of the page
Subheaders
Open Sans
Often regular, semi-bold, or bold
Second-most prominent text on the page
Size and weight determined accordingly
Paragraph Text
Roboto Regular
8-10 point font best for print
Kerning 12pt
Leading 25
Should be easy to read when looking over longer paragraphs; size, kerning, leading determined accordingly
